AISSS Spatial and Branding Re-Design
American Indian Student Support Services (AISSS) is dedicated to Indigenous students at ASU, providing meeting / studying space and support services to achieve academic success. The Indigenous Design Collaborative (IDC) visited all four AISSS campus locations, and conducted a series of engagements with students, staff and university stakeholders to understand how the students and staff envisioned changes to existing offices, and to assist with a design that would celebrate the diversity of local and national Indigenous cultures.
The initiative began with a branding exercise, led by the internationally renowned, Menos Es Mas, who assisted the team in analyzing stylistic and regional symbols to create a logo unique to AISSS. The design team, following the graphic brand, developed a common design language that could be applied to all four campuses. The graphic and spatial identity consisted of four components: activity icons (study, socialize, eat, rest, gather, meet, advocate) for signage or wall/ glass application; tribal seals, denoting the 22 tribes of Arizona; a mural application that units the icons; and a color palette representative of the southwest.
Stage of Completion
Conceptual/Schematic Design (2020)
Arizona State University - Tempe, Downtown, West, and Polytechnic Campus
American Indian Student Support Services, Arizona State University
IDC (Indigenous Design Collaborative) Design Leads
Wanda Dalla Costa, Claudio Vekstein
IDC Design Team
Tierra Miller, LaDawn Bentley
Click To See Full Size